Small Business SEO Strategy Packages
Done-for-you SEO for Squarespace and Wix websites
Creative SEO strategy, built to get the attention of humans and search engines.
Holistic SEO Process
Blending strong foundations, fresh perspectives, and sustainability that grows with your business.
1. Research + Analysis
✔ Technical SEO foundations
There’s a lot that goes into the backend of your website. I’ll thoroughly review it, strengthen the technical foundation, and ensure search engines know you exist.
✔ Business discovery
When we’re deep in our businesses, it can be hard to find new opportunities. I’ll take that off your plate by researching new ways to get your business discovered by people who are looking for your services right now.
✔ Keyword research
Keyword research is so much more than it used to be. Using expert tools and strategies, I’ll identify the search terms and phrases to connect you with the right audience.
✔ User experience (UX) optimization
User experience is a huge, and often overlooked, part of a solid SEO strategy. I’ll review your site like a real visitor to ensure it’s easy to navigate, understand, and take action.
2. Implementation
✔ On-Page SEO
Title tags, headings, meta descriptions, and more – I’ll strengthen your on-page SEO so your offer is clear to everyone who lands on your site.
✔ Online presence and Local SEO
Online mentions, local listings, and other review sites are more important to your online visibility than you might think. I’ll expand your presence by targeting the right sites and platforms to get you found by the right people.
✔ AI search optimization
AI search is changing the game—every day! I’ll make sure your content is structured correctly and that your website contains all the right behind-the-scenes markup to boost your AI visibility and help you earn citations in Google AI Overviews, ChatGPT, Claude, Perplexity, and more.
3. Success Tracking
✔ Ongoing SEO Support + Reporting
Search is constantly evolving—so should your SEO/GEO strategy.
I’ll monitor search performance during algorithmic and AI changes, proactively adjust your on- and off-page SEO, and perform light website tweaks so that you’re positioned to adapt and grow successfully.
Available as a project add-on.
SEO Packages
SEO Starter
Launching a new website? Need a supporting (and sustainable) SEO strategy?
This one is for you.
I’ll design a strategy that sets you up for success from Day 1. I’m talking proper structure, technical foundations, and the intentional positioning to get you found by your dream customer.
Ideal for brand new or recently launched websites that need SEO guidance and strategy, not a full overhaul.
priced at $2200
SEO Comprehensive
Overhauling an active website? Disappointed in your current (or non-existent) SEO strategy?
This one is for you.
Whether you’re rebranding, pivoting your services, or just want to know how to outrank your competitors, this package gives you what you need to show up refreshed, renewed, and ready to be found.
Ideal for websites that need technical cleanup, stronger structure, and a more intentional search strategy.
priced at $2900
Monthly Retainer
Worried about keeping up with search trends? Zero time for website maintenance?
This one is for you.
Let’s ensure your site stays healthy and grows sustainably, remaining optimized at all times. I’ll handle everything behind the scenes, from monitoring big algorithm changes to fixing issues in that one-off email you got from Google Search Console. Turn your attention elsewhere, with the peace of mind you need without paying a full-time employee.
Ideal for owners and entrepreneurs wanting extended SEO and marketing coverage behind the scenes.
priced at $350 per month
Want to take on your own SEO strategy but need a little targeted help?
Check out my SEO Empower Hour option.
Need something else? Let’s talk!
How It Works
1) Book your call
Schedule your call and submit the requested intake form.
2) Pre-call
Before the call, I review your contact form’s website details. If you forgot something, don’t worry - just jot down your questions and we’ll cover ‘em!
3) Introduction Call!
On this 30-minute call, we discuss your current setup and define which services best fit to meet your business goals.
4) Post-call
I’ll follow up with a custom proposal. If you choose to work with me, we’ll schedule a project start date!
What Clients Are Saying
-
-Rachel, Career Coach
-
“Before working with Laura, I was working hard for every lead with too much time, energy and of course money! And even with those considerable investments, the referral sources that used to sustain my business weren't bringing me enough potential clients to hit my goals.
Laura was thoughtful and precise in her approach. She did a full audit of my website and my digital footprint and made both--low hanging fruit recommendations and set longer term targets--things I could work on with a website refresh.
The short-term fixes injected enough new business and momentum with my lead flow in the first three months, that I was able to then focus on and invest in the website refresh which has turned up the lead volume manyfold without me doing any paid marketing and frankly with a sharp decrease in my time and energy spent.
I loved working with Laura because she's 100% committed to my success. She got the business right away and was obsessed (in a really good way) with me getting the results I wanted. She also listens deeply and is very open to feedback so we've been able to strengthen how we work together ongoing. If you want more qualified leads with zero hustle, Laura is the woman you need on your team!”
-Rachel, Career Coach
-
-Kristin, Chiropractor
-
“Before working with Laura, my website wasn’t bringing in new leads and I wasn’t sure why. Laura helped me understand how my target audience was actually searching online and optimized my website copy so it aligned with those searches. She also designed new service pages that clearly communicate what I offer.
In addition, Laura advised me on and implemented a client booking platform, which has freed up a significant amount of my time and streamlined my workflow.
Since making these changes, my business revenue has definitely increased and I’m now getting qualified leads showing up to my business without relying on paid ads.
One thing I especially appreciated was how clearly Laura explained her work. She didn’t just make changes behind the scenes—she helped me understand what she was doing and why, which empowered me to better understand SEO and how it supports my business growth.
I highly recommend working with Laura if you want a website that actually brings in the right clients.”
-Kristin, Chiropractor
-
-Robyn, Online Business Manager
-
“Working with Laura has been an absolute game changer. She brings a deep, thorough understanding of SEO and pairs it with a level of reliability and kindness that makes her a true pleasure to work with. Laura also takes the time to explain the “why” behind her strategies, empowering you along the way.
Laura's approach is grounded in solid research, and her execution is consistently flawless. She understands that a beautiful website means very little if it doesn’t attract the right audience. With Laura on your team, you’re not just improving your site - you’re putting your business in front of the right people and bringing thousands of new eyes to your services.”
-Robyn, Online Business Manager
-
-Jonathan, Construction Contractor
-
“Laura exceeded all expectations and did amazing job. What stood out was her professionalism, ability to collaborate, strategize and expert advice. I was able to simultaneously help shape decisions without any heavy lifting. I could not ask for more and would recommend to anyone.”
-Jonathan, Construction Contractor
-
-Lauren, Wellness Studio Owner
-
“I truly cannot say enough wonderful things about Laura and the support she has provided me over the last year. As a small business owner, you are constantly navigating so many moving pieces, ever-changing platforms, unexpected challenges, and stressful situations. Having Laura in my corner made me feel like I didn’t have to manage every single thing alone. She helped me with everything from setting up and navigating my booking platform through Momence, to website integration, improving my contact forms, and making sure my SEO and overall online presence were working for me and allowing my business to stand out.
What made working with Laura so special, though, went far beyond the technical support. I truly felt like she was managing the backend of my business for me—and, by virtue of that, genuinely had my back. There is such peace of mind in knowing that someone understands your business, cares about how it functions, and is there to help you navigate things as they evolve.
Laura is incredibly knowledgeable, resourceful, patient, and truly invested in helping women thrive in their respective businesses. She is a wonderful person and an incredible asset to have on your team. I am so grateful for everything she has done for me and my business over the last year, and I would wholeheartedly recommend her to any small business owner looking for someone they can genuinely trust.”
-Lauren, Wellness Studio Owner
-
-Alicia, Physical Therapist
-
“Laura is the best! My practice was just starting in a new location and I really needed help putting my name on the (google) map. Laura advised me on strategies to increase my SEO and helped me get to the top of the local google search in just a few weeks. As someone who is not tech-savvy, I really appreciated Laura's ability to explain things to me in a way I could understand. I now have tools I can continue to utilize to build my brand. She's a delight to work with- highly recommend!
As someone who is not tech-savvy, I really appreciated Laura's ability to explain things to me in a way I could understand. I now have tools I can continue to utilize to build my brand. She's a delight to work with- highly recommend!”
-Alicia, Physical Therapist
Frequently Asked Questions
-
Absolutely! Actually, the best time to establish your SEO strategy is when your website is brand new. My SEO Starter Package is specifically designed for new or recently launched websites. It is designed to ensure your site is structured and positioned correctly from day one, helping you find the right customers without needing major fixes down the road.
-
The done-for-you SEO Strategy Packages are designed specifically for Squarespace and Wix websites. If you’re booking an SEO Empower Hour, the platform doesn’t matter. I can tailor our time together to wherever you are and whatever you’re working with.
-
If you serve clients and need to be found online, you’re likely a great fit! I primarily work with service-based businesses and solopreneurs in the health and wellness, creative services, and event planning spaces. I also specialize in Local SEO, which is great for brick-and-mortar businesses!
-
It really depends! SEO is a long game, and timelines can vary. I never promise you results I can’t deliver. What I can promise is that your SEO strategy will be customized to your business’s needs, goals, and industry. This is exactly why a minimum 3-month contract is required. It gives me enough time to design, implement, monitor, and tweak your SEO strategy before turning it back over to you.
-
The SEO Starter Package is great for new or recently launched websites that want that strong SEO foundation from the very start. The SEO Comprehensive Package is for established businesses undergoing a rebrand or pivot, or those simply looking to boost their visibility and reach the right customers.
-
No stress! That’s what the free discovery call is for. During that time, you’ll walk me through your business, goals, and current situation, so I can put together a customized proposal that will explain which SEO service is the right fit for where your business is right now.
-
I wholeheartedly believe that a truly effective SEO strategy is holistic. The pieces all work together, so picking and choosing certain ones tends to limit your results. That said, if you have a specific need that doesn’t fit into one of the packages, reach out! I’d love to talk about what makes sense for your specific situation.
-
The extended monthly retainer option is only for former or existing clients. This ensures I’m iterating on the customized SEO strategy we implemented.